Appia Launches "Applause"
Appia Communications has launched Applause, an on-demand service designed to make business-quality voice, video and desktop sharing accessible to companies and organizations of all sizes. Applause is a pay-as-you-go service available online at www.applausevideo.com. Conference hosts purchase minutes of use as needed.
"The benefits of video communication have been recognized for some time, and are especially pronounced in a slow economy and as organizations seek to reduce their carbon footprints," says Victor von Schlegell, president of Appia Communications.
"The video communication market is divided into two tiers," continues von Schlegell. "At the high end are solutions such as HP Halo, Cisco's TelePresence, Tandberg and Polycom. These are most suitable for conference rooms and are very expensive. At the other end are desktop solutions, such as WebEx, MegaMeeting and many others. These are lower in cost, but do not include high-definition and are therefore not appropriate for conference room settings.
"Applause enables both remote users and conference rooms to collaborate at resolutions up to 1280x720. The service displays video at 30 frames per second, so images are lifelike. Applause doesn't require reservations or proprietary equipment, and end-to-end encryption is standard. Our goal was to make it easy and affordable for almost any organization. Applause does this."


